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Corporate Video Production by Stuart Sweetow

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CORPORATE VIDEO TRAINING

 

 

Introduction

While video production budgets for sales support seem to be easier to justify than those for training, video has proven itself through the years to be a cost-effective and motivating medium for employee education. Rather than hiring a consultant to speak to staff in a classroom, that same consultant's message can be delivered to each employee's desktop display or mobile device in a consistent manner and as frequently as needed. On-the-job training, whether it is learning industrial techniques, developing supervisory skills, or showing a customer how to use software, gets a boost from motion, color, and sound. Learners may view the materials at their own pace, and interactivity can be built into the ...

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