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Corporate Video Production by Stuart Sweetow

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13

 

AESTHETIC CONSIDERATIONS

 

 

Introduction

In corporate video, sometimes attention is so focused on the message that the aesthetics of cinematography become relegated to a secondary position or are disregarded completely. The video producer or director should consider contracting with a director of photography (DP) who can add an artistic patina to imagery that will help maintain the attention of the viewer. An art director or a set designer can make certain that the scenes are crafted to reflect the visual style of the corporation. A lighting designer or gaffer can create a lighting scheme that complements the efforts of the rest of the artistic team. A graphic artist with experience in motion graphics maintains the high artistic standards ...

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