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Corporate Video Production by Stuart Sweetow

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12

 

THE INTERVIEW FORMAT

 

 

“A skilled interviewer can ask questions in such a way as to draw out information from even the most reticent person. The well-prepared and personable interviewer can create a lively dialog, even from dry material.”

—John Craft, professor at the Walter Cronkite School of Journalism

Introduction

A corporate video can be produced in a documentary format based entirely on interviews. Alternately, the interview segments can be part of a larger production that includes a host-narrator, demonstration segments, and even dramatic scenes with actors. Interviews are popular in corporate video production because they offer a platform for experts to be shown in settings similar to that of commercial television broadcasts.

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