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Corporate Video Production by Stuart Sweetow

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8

 

CORPORATE SCRIPTWRITING

 

 

Larry: “Slap a happy ending on it, and the script will write itself.” Griffin: “I was thinking what an interesting concept it is … to eliminate the writer from the artistic process. If we can get rid of the actors and directors, maybe we’ve got something.”

From Robert Altman’s The Player

 

 

Introduction

In an effort to reduce video expenditures, sometimes the scriptwriting budget is eliminated, or this creative endeavor is relegated to an overworked copywriter. Corporate scriptwriters can charge thousands of dollars for a carefully researched and well-written script. At times the video manager or producer will write the script. This can work well if he or she doesn’t have myriad other tasks on the proverbial ...

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