The objective of this book is to provide a template for corporate valuation using a real companyâCoca-Cola. The data used in this book come from the financial statements of Coca-Cola available on EDGAR at the SEC website. Other data are from Yahoo! Finance; the U.S. Bureau of Economic Analysis; Ibbotson SBBI, 2014 Classic Yearbook; Market Results for Stocks, Bonds, Bills, and Inflation, 1926â2013; Morningstar; and the U.S. Department of the Treasury.
The author would like to thank the Journal of Business Case Studies, Journal of Business and Economics Research, and the Journal of Finance and Accountancy for permission to use edited versions of articles listed in the references.
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