15The Power of Corporate-Nonprofit Alliances
Amultitude of impressive corporate-nonprofit initiatives dot the private-sector landscape:
Aetna and U.S. Healthcare are spending $7 million to educate women about heart disease and stroke.
Microsoft and the American Association of Retired Persons (AARP) are collaborating to run Lifetime Connection seminars to educate older adults about personal computers.
Pfizer has a $5 million program involving several ...
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