Case Study 3: Din Tai Fung
Din Tai Fung is the only Taiwanese restaurant to have earned a Michelin star so far. Launched originally as a cooking oil retailer on Taipei’s Xinyi Road, the founding family moved into selling steamed dumplings as a side business in 1980. Quickly, the dumpling business overtook the cooking oil business in importance. As a consequence, the entire place was converted into a restaurant.
Today, Din Tai Fung operates branches in Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Singapore, South Korea, the United States, and Thailand. Most of Din Tai Fung’s restaurants are not more than a couple of steps from other restaurants specializing in dumplings that are often offering their products at a fifth of Din Tai ...
Get Corporate Plasticity: How to Change, Adapt, and Excel now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
