Case Studies
You will have noticed that the previous section was called Plasticity at Play and not Corporate Plasticity at Play. Also, the examples given in that part cited all kinds of fields ranging from art to biology with only a few references to the corporate world.
We believe that the message of this book can help save struggling companies and make the most innovative even stronger. At the same time, this is not a cookbook. We do not provide a recipe to introduce Corporate Plasticity because there is no one recipe. Even less do we want to award Corporate Plasticity certificates. Every organization will need to figure out what exactly Corporate Plasticity means for them, and this will not be done by benchmarking or copying what others have ...
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