Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Summary

This chapter was devoted to the topic of funding the idea and the corporate entrepreneurial venture. An overview of the venture capital industry was presented, putting into perspective the venture capital unit of a nonfinancial company wanting to be active in corporate entrepreneurship. This venture capital unit is often charged with funding any ideas or ventures outside the company as well as funding internally generated ideas and any corporate entrepreneurial process established.

General factors used in evaluating an idea include: the alignment of the new idea with the company’s mission and strategy; the technological feasibility of the idea within the resources of the company; a market large enough and important enough and able to ...