Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Summary

This chapter focuses on the corporate business plan. While the format and requirements of the business usually are company specific, some areas usually occurring in most corporate business plans are discussed. The major aspects of a corporate business plan—executive summary, product or service analysis, corporate fit, market analysis, market segmentation, marketing plan, profitability, and plan for further action—were covered along with their importance and use.