Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Introduction

Every successful and innovative company follows its own path to success. The strategies used by Apple may not work for every organization attempting to be innovative; Apple followed its own rules and created its own culture. Having a culture that emphasizes and supports innovation with creative out-of-the-box thinking is essential for establishing a successful corporate venturing program. An equally important aspect is the evaluation of the idea created through the creation of a business plan, the focus of this chapter.

This chapter starts by giving an overview of the important aspects of a business plan followed by a discussion of its scope and value. Following the informational needs for the plan is a thorough description of each ...