Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Overcoming the Obstacles

Each of these obstacles and negative implications results from management practices and internal organizational factors. In order to manage and overcome these, the corporate entrepreneur needs to influence, persuade, and motivate the necessary individuals on the potential benefits of the corporate entrepreneurial activity. Any level of change involves modification of the political system. To gain support and influence behavior, the corporate entrepreneur needs to gain legitimacy, have access to the required human and nonhuman resources, and be able to influence individuals at all levels of the organization.

Gaining Legitimacy

The newer the market and idea, the more significant is the issue of legitimacy as there is no ...