Control Systems for Innovation and Creativity
Companies need processes for identifying real opportunities and control systems that allow for addressing and monitoring these opportunities. IBM’s struggle with the impact of PC operating systems, AT&T’s lack of clarity about its role in the Internet, and Barnes & Noble’s challenge to overcome Amazon’s increasing sales highlight the problems companies face when identifying the boundaries of their strategies. While these companies engaged in market research studies, they did not actually follow the results until after new ventures entered the market. Unfortunately, sometimes boundaries can keep good ideas out and in effect isolate the organization.
IKEA redefined the company’s boundary to incorporate ...
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