Summary
The most successful corporate entrepreneurship organizations are those that incorporate knowledge obtained from past innovation experiences into their strategies and future innovations. Successful corporate entrepreneurship can be achieved through challenging employees to explore new markets and diversification; measuring a variety of performance indicators; accepting risks and mistakes; supporting a flexible and fluid organizational structure that minimizes bureaucracy and maximizes adhocracy; and evaluating innovation schemes in terms of their contribution to a cogent, coherent, and understandable strategy.
The effective organization of corporate entrepreneurial activities into organizational strategy is fundamental to developing innovative ...
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