Developing the Corporate Entrepreneurship Team and a Successful Culture
There are some key issues to address before assembling and developing the corporate entrepreneurship team. The team must be able to accomplish three functions:
• Execute the new venture business plan.
• Identify fundamental changes in the new venture as they emerge.
• Make adjustments to the venture plan based on changes in the environment and market that will maintain and develop profitability and growth.
Although these functions may appear straightforward, the individuals who have been recruited and the culture that is promoted are critical in their being able to be achieved. Not only are individual core competencies important, but also the personality and characteristics ...
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