Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Core Ideology and Envisioned Future

A core ideology is a shared understanding of an organization’s “reason for being.” It addresses the question of why the organization was created in the first place. A core ideology deals with the “character” of the organization. What are the most important tenets, guiding principles, values, and expectations from everyone in the organization? It is based on the concept that organizational culture develops over time in response to external and internal stimuli. A good ideology, well executed, will shape the attitudes, habits, and behaviors of individuals in the organization. Corporate entrepreneurship organizations are guided by a vision, which consists of core ideology (core values and core purpose) and envisioned ...