Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Internal Company Indicators

Several internal company indicators can be used to develop foreign market indicators, including competitive information, information from fellow global corporate entrepreneurs, previous leads and sales, and trade show information. Strong indicators of foreign markets with good potential are often the markets entered by a company’s competitors.

Another effective internal method to establish foreign market indicators is to discuss the various markets with noncompeting global companies. The time and experience of the noncompeting company in these countries can supply exceptional inside knowledge and perhaps even establish a mentoring relationship. In order to build this relationship further and benefit both parties, do ...