Methods for Generating Ideas
Even with such a wide variety of sources of ideas available, coming up with an idea to be the basis for a new venture can still be a problem. Several methods help generate and test new ideas, including focus groups, brainstorming, and problem inventory analysis.
Focus Groups
In a focus group, a moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. For a new product area, the moderator focuses the group discussion in either a directive or a nondirective manner. The group of 8 to 14 participants is stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. ...
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