Company Innovative Idea Strategies
The following are some innovation strategies employed by several companies.2
Southwest Airlines
Recognizing that innovative ideas often arise internally, Southwest Airlines selected a group of employees and arranged for these people to meet and brainstorm for 10 hours every week. The intent of the project was to pinpoint the most significant changes that could be made in terms of the impact they would have on Southwest’s aircraft operations. These brainstorming sessions went on for six months, and because the members had been selected from various departments including maintenance, dispatch operations, ground, and in-flight, the functional diversity enabled them to create a list of 109 ideas that were brought ...
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