Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Introduction

Art Fry’s recognition of an unmet need and then solving it occurs daily in organizations throughout the world. But without a process to recognize and harness this corporate entrepreneurial spirit, organizations often miss these innovative opportunities. These opportunities frequently use internal and external sources to obtain the much-needed ideas that can fuel growth, increase sales or efficiency, and, where applicable, enhance profitability. This chapter focuses on this important aspect by first addressing sources and methods of generating new ideas and determining trends. Following this is a discussion on evaluating these ideas and building an opportunity analysis and an opportunity analysis plan. In addition, there is a section ...