Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

4Identifying, Evaluating, and Selecting the Opportunity

How can creating an opportunity analysis help an organization generate and assess new ideas? What are the roles of product planning and product development in the corporate entrepreneurship process?

 

Scenario: 3M Post-it Notes

According to the Gallup Organization, in 1998 an average U.S. professional was receiving roughly 11 Post-it Note messages every day. Stunning statistics for a product that was invented by mistake in the mid-1970s! But even more impressive is the resulting unique corporate entrepreneurial culture created and promoted by 3M.

Art Fry, a 3M researcher, is credited with the coinvention of Post-it Notes. Born in 1931 in Minnesota, his early years of education began in ...