Corporate Innovation and Creativity
Corporate entrepreneurship can occur only in an organization that is conducive to innovation and creativity. Some traits that facilitate innovation and creativity in an organization include:
• Resources available for innovation and creativity
• Open communication at all levels throughout the organization and among people with conflicting opinions
• Decentralized structures that provide open access to innovation role models and coaches
• Cohesive work groups with open, constructive, conflict resolution approaches that integrate and develop individual creativity
• Low staff turnover
• Personnel policies that reward and motivate innovative and creative behavior without fear of retribution for failure or too ...
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