The Creative Process
Creativity is originality that is realistic, viable, and marketable. Three key aspects of organizational creativity are knowledge, drive, and ability. Knowledge of the course of action is required for opportunity identification, problem solving, and decision making. Drive refers to the passion, desire, and motivation to do something new and novel with the courage to proceed as a first mover. This individual has an internal focus of control and is driven by a sense of achievement and self-fulfillment. Ability refers to the ways in which an individual seeks to identify a solution to a problem by adopting diverse and creative techniques in order to accurately assess and evaluate the situation and identify the best course of ...
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