Summary
Innovation and creativity are the foundations of corporate entrepreneurial behavior. The corporate entrepreneur develops innovative and creative solutions to an array of problems or challenges facing the organization. Corporate entrepreneurial behavior takes on many forms. While there are some common behavioral attributes—such as calculated risk taking, intrinsic motivation, internal focus of control, achievement, and recognition—there is no one profile.
The challenge is to build congruent organizations both for today’s efforts and tomorrow’s innovation. A company needs to be organized to build sufficient internal diversity in strategies, structures, culture, people, and processes to facilitate various kinds of innovation at different ...
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