An Entrepreneurial Culture
An entrepreneurial culture that promotes the identification and facilitation of opportunities and fosters the desire to pursue these provides an environment for corporate entrepreneurship. This culture fosters managers who achieve desired outcomes by encouraging innovation and creativity. They challenge employees to explore new improved ways of doing things; measure a variety of performance indicators; accept risks and mistakes; support a flexible and fluid organizational structure that minimizes bureaucracy and maximizes adhocracy; and evaluate innovation in terms of the contribution to the strategy.
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