Anhang B. Literaturliste
ARD/ZDF Onlinestudie 2013, Link: http://www.ard-zdf-onlinestudie.de/
Creative 360: B2B Social-Media in der Praxis (2010–2012), Link: http://www.creative360.de/b2b-wissen/b2b-social-media-studie.php
Bitkom: Social Media in deutschen Unternehmen (2012), Link: http://www.bitkom.org/files/documents/Social_Media_in_deutschen_Unternehmen.pdf
Bitkom-Leitfaden Social Media Guidelines – Tipps für Unternehmen, Link: http://www.bitkom.org/files/documents/LeitfadenSocialMedia2012(1).pdf
Blanchard, Olivier: Social Media ROI, Que, 2011
Customer Insight Group (CIG), The psychology of sharing, 2012, Link: http://nytmarketing.whsites.net/mediakit/pos/
Goldbach Interactive, Social Media Monitoring Tool Report 2013, Link: http://www.goldbachinteractive.com/aktuell/fachartikel/social-media-monitoring-tool-report-2013 ...
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