Contents

Introduction

1 THE SCIENCE OF INFOGRAPHICS

Information Overload

The Rise of the Informavore

The Rise of Big Data

Why Infographics Work

Pattern Recognition

The Language of Context

The Picture Superiority Effect

The Art of Storytelling

Introduction/Foundation

Ah-Ha! The Main Event

Conclusion/Call-to-action

Media Formats of Infographics

Static Infographics

Zooming Infographics

Clickable Infographics

Animated Infographics

Video Infographics

Interactive Infographics

Final Thoughts

2 ONLINE INFOGRAPHICS

Vertical Versus Horizontal Layouts

Types of Online Infographics

Informative Infographics

Persuasive Infographics

Visual Explanations

Infographic Advertisements

PR Infographics

Infographic Posters

Intellectual Property Issues

Copyright

Creative Commons

Trademarks and the Fair Use Doctrine

Images and Illustrations

AIGA, the Professional Association for Design

Should You Copyright Your Infographic?

Final Thoughts

3 INFOGRAPHICS AND SEO

The Search Engine Challenge

The Objective of SEO

The Link Bait Challenge

It's All About Relevance

Online Lifespan

Infographic Release Strategy

Landing Pages

Self-promotion

Promotion, Publicity, and Outreach

Final Thoughts

4 INFOGRAPHIC RESUMES

Key Benefits

What's the Risk?

Designing an Infographic Resume

Timeline Designs

Relative Experience Designs

Geographic Designs

Company Logos and Icons

Software Application Logos

Using an Infographic Resume

Job Application Systems

Standalone Infographic Resume

Combined Infographic Resume Design

Publishing Infographic ...

Get Cool Infographics: Effective Communication with Data Visualization and Design now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.