As mentioned, you can test a number of elements on your website. In the subsections that follow we discuss the 49 things you should test across your website. We have discussed some of these elements in different sections in the book, but we are including them all here for easy reference.
Too many companies slap too much information into the header. Is your header crowded with information? How much information are you presenting to the user? We consistently find that clean and well-organized headers work best. Figure 9-10 shows the Frys.com header. The header is crowded with information that can overwhelm visitors. Compare this to Figure 9-11, the header for NewEgg.com, which carefully uses white space.
Figure 9-10. Crowded header on Frys.com
Figure 9-11. Header with breathing space on NewEgg.com
A good tagline that communicates your value proposition will have an impact on your conversion rate. Test different taglines to see which resonates best with your visitors. A word about taglines: think of something unique about your business. It is rare for excellent customer service or lower price to make a good tagline.
With most ecommerce stores, you can expect 15% to 25% of visitors ...