6It’s Not Magic, It’s Science!
No matter what people tell you, words and ideas can change the world.
– Nancy H. Kleinbaum
If the experience of our clients, families, and colleagues detailed in the stories in this book has not convinced you that there is magic in conversations worth having, then perhaps the evidence from more than twenty-seven years of scientific research will help explain how positive framing and generative questions bring forth the best in human nature. This research falls into three distinct areas: the New Science,1 positive image/position action, and positive psychology.2 The net outcome of this research points to the importance of using language to inspire positive emotions, positive images, and positive actions. Science ...
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