Conversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers

About the Authors

Laura Mazur and Louella Miles are business writers and partners in Writers 4 Management, a professional writing firm. Since they formed it in 2004, Laura and Louella have worked with a range of organisations and individuals. Activities have included writing white papers, running writing training courses, newsletters and acting as ghost writers/editors on a number of books. Their previous book was Conversations with Marketing Masters (Wiley, 2007).

Laura has been a business journalist since 1978 and was editor of the UK’s Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. In addition, she also worked for six years for the Conference Board Europe, acting as project director for both the European Council on Marketing, and the Futures Council, which brought together corporate strategists from around Europe for regular meetings.

Louella started in consumer journalism in 1976, with the Consumer’s Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. ...