ADJUST YOUR INITIATION TO THE SITUATION

So far, I’ve focused on face-to-face conversations. With a few adjustments you can use the Three-Step Start to Initiate telephone, written, and group sales conversations.

Telephone Three-Step Starts

With minor adjustments, the Three-Step Start is effective when Initiating telephone sales conversations. The primary difference is that your voice is the key tool in quickly engaging and connecting instead of your first visual impression.

First impressions on the telephone are created from the first words you say, the tone of your voice, and background noises. One easy way to make a favorable impression in telephone conversations is to smile.

Have you ever heard that people can hear you smile? It’s true! A 2008 ...

Get Conversations That Sell now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.