INTRODUCING THE TRIBAL TYPES™ MODEL
The Tribal Types model is designed for one specific purpose: to help you identify a buyer’s “type” and then adapt how you work and sell with that particular person in the moment. Why “tribal”? The name originated when I was traveling in Brazil for work with Motorola in 2008. My travel guide shared a different perspective for describing groups of people—tribes. He explained that the Copacabana beach scene in Rio de Janeiro is full of different tribes, or groups of people—teenagers, families, and singles—with similar customs who congregate in specific areas each weekend. Their shared customs include communication styles and preferences and so much more!
The word “custom” is important to understanding Tribal Types. ...
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