YOUR ROLE IN THE SOLUTION YOU SELL

For more than a decade, “experts” have predicted the demise of the sales professional, arguing that online buying will significantly reduce or eliminate the need for salespeople. Yet I haven’t seen that happen and I don’t expect it will. What I have noticed, to the contrary, is that many online retailers are adapting how they sell to include chat features that offer site visitors the opportunity to connect with someone “live” to answer questions, discuss options, and clarify information. They have found that personal attention and assistance leads to selling more product.

This confirms my belief that there will always be a need for people to sell to people. In fact, as of 2010, the U.S. Bureau of Labor Statistics ...

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