Preface

Heidi Schiffman had a vision to run a for-profit, successful business that also raised money for schools. She launched this business in 1993. Fast-forward to today: Heidi is founder and President of KidStuff. As a wildly successful business, KidStuff has raised more than $40 million for education. Its business model is easy to understand: KidStuff provides a way for schools to raise money for classroom supplies, field trips, computers, sports equipment, and anything else they would like for students. The school earns 50 percent profit or more on every $25 KidStuff Coupon Book that is sold. When I asked Heidi what she believes is the key to KidStuff’s success, she said, “Collaboration. Everything we do is done in teams. We have the conversations ...

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