CHAPTER 1

Knowing What You Want to Create

Business is a conversation focused on creating results.

Being successful in business begins in a conversation with ourselves first, and then with others, focused on what we are passionate about creating, about the solutions we want to bring alive, and the way we want to add value and serve others. Successful professionals invite their teams, peers, and managers to align their own individual goals and motivators to the rewards of the project they are engaged in. Wildly successful business leaders create conversations with others by inspiring passion for the value and services they can deliver working together.

Like most senior executives, Larry Page, the cofounder and CEO of Google, began 2012 by sharing ...

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