CHAPTER 6
Jerry Porras: Success Built to Last
Jerry Porras is the Lane Professor Emeritus of Organizational Behavior at the Graduate School of Business at Stanford University. He is the author of Stream Analysis: A Powerful Way to Diagnose and Manage Organizational Change (1987) and co-author of two bestsellers: Built to Last: Successful Habits of Visionary Companies (1994) and Success Built to Last: Creating a Life That Matters (2006).
What is the secret of companies that have achieved enduring success? Jerry Porras, together with Jim Collins, his friend and colleague at Stanford, spent six years, studying 18 “visionary companies,” and provided the answer in the bestselling business classic Built to Last.
Then how about individuals who have ...

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