Foreword by Kurt Bittner
Customers expect more today than ever before. In an instant-on, ever-connected world, they have more choices than ever before. Their memories are short, as is their patience; their brand loyalty is fleeting. Your connection with them must be constantly renewed through new products and new experiences. What you cannot give them, they will find elsewhere. Responding to their needs by creating great experiences has become the new competitive differentiator.
Old “waterfall” ways of developing software have been largely replaced by Agile approaches at the leading edge of new application development, in which modularity, delivery speed, and flexibility ...
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