Praise for Contextual Pricing
Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. The authors’ creative insights in to company abilities to pro-actively influence pricing dynamics will compel you to reassess the foundations of your current strategy. This book is full of intriguing, fresh insights that will expand your perspective on what is possible in maximizing revenue from your company’s products and services.
—Mark Greatrex, Chief Marketing Officer, Cox Communications.Former SVP leading Global Still Beverages, The Coca-Cola Company.
This book presents a leading-edge approach to pricing in competitive markets. The premise of the book is simple: To effectively price, managers must understand market ...
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