O'Reilly logo

Contextual Pricing by Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 16

An Enabling Systems Architecture

It would appear that we have reached the limits of what it is possible to achieve with computer technology, although one should be careful with such statements, as they tend to sound pretty silly in five years.

JOHN VON NEUMANN

Throughout the past 10 years, strategic pricing has been a top priority for many companies. During this time, companies have made significant investments in their enabling processes and systems architecture to ensure that the bottom-line benefits of their pricing strategy are truly sustainable and have become deeply embedded in business operations.

High-performance companies have adopted sophisticated pricing solutions not only as a means to achieve significant and quantifiable ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required