Acknowledgments
This work would not exist without the incredible men and women at Big Fuel. From the leadership team to our coordinators and everyone in between, Big Fuel has assembled the finest collection of people in the industry. They are my colleagues, my friends, and my extended family. I am grateful for all they do, every day.
One person above all has been a sounding board, the brake to my accelerator and a true friend over the years. I might have founded Big Fuel in 2004, but it was when Mike McGraw became my partner a few years later that our true journey began. Thank you, Mike, for all you do.
As any entrepreneur will tell you, most people are happy to see you fail. Still, there are always a few key people who see something unique and decide to take a chance on you. My best friends, Matt Britton and Jeff Frumin, went from being fraternity brothers to becoming my first clients. Ann Boyd was single-handedly responsible for making sure everyone at AOL knew who I was and then doing it again at MySpace a few years later. Angel Sepulveda is the craziest and most fun client anyone could ask for. Scott Campbell and Mindel Klein had the vision and courage to shake things up. And I will be forever indebted to Liz Boone. She took a big chance on a small agency, and I am so proud of what we accomplished together. She changed my life forever.
I would never have been able to pivot Big Fuel and ultimately ride out the financial crisis without the support of my angels. They call them ...
