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Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels by Avi Savar

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Cast of Characters

Through a series of interviews and conversation the following individuals have played key roles in the creation of Content to Commerce.

The Thought Leaders

Stephanie Agresta, Global Director of Social Media and Digital, MSLGROUP

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As MSLGROUP's global director of social media and digital, Stephanie Agresta works in partnership with leaders of the global network on social and digital vision, strategy, and talent in support of the agency's global social media offering, Social Hive. In addition to launching “Bloggers Lounge,” a networking hub for digital media influencers at the South by Southwest conference, she founded Stephanie Agresta Consulting, a digital marketing firm that forged partnerships with noted digital thought leaders and emerging technology companies. Agresta is a popular speaker at industry events and serves on the board of directors of the Social Media Advertising Consortium. In 2010, she was named to PRWeek's “40 Under 40” roster, and in the same year, her first book, Perspectives on Social Media Marketing, was released.

Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestlé S.A.

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Prior to his current position at Nestlé, Pete Blackshaw was chief marketing officer of NM Incite, a recent joint venture between Nielsen and McKinsey ...

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