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Content Strategy by Noz Urbina, Rahel Anne Bailie

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The Multiplicity of Content

Each scope or modality, each format and channel, and even each language and audience has a multiplying effect on the content and issues around managing it. We call this the multiplicity of modern content. Our premise, in both Chapter 5, Content as Part of a Complex System and this chapter, is that both content strategy and infrastructure are required to deliver effective content in the face of multiplicity. Done well, multiple discrete working parts under unified direction can create something that people want to consume and engage with.

Modern content delivery often involves multiple content stakeholders who create, review, approve, translate, and curate a multitude of documents, sites and deliverables. There ...

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