O'Reilly logo

Content Strategy by Noz Urbina, Rahel Anne Bailie

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Case Study: A Start-up Treats its Content Right

Over a decade ago, an extremely smart and talented software developer, Dean, became the Director of Professional Services for a Fortune 500 company. Today, he is the founder of a start-up, Malaspina Labs, poised to revolutionize a niche market that could affect an entire industry. Their market is not consumers or even retailers. They sell middleware to component manufacturers – companies that build components that become part of another manufacturer’s product.

The Organization and the Product

Malaspina Labs sells meticulously documented audio-processing and speech-isolation source code. When complex source code is a product, the accompanying documentation is critical. Each function must ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required