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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Categorizing Content Assets

Before we look at the qualitative aspects of content, let’s look at the quantitative aspects:

  • Single-use assets:  They’re cheap and disposable. Tissues, toilet paper, and tongue depressors all fall into that category. Use-once content like meeting announcements and news releases are examples of single-use assets.
  • Multiple-use assets: The value of an asset multiplies with its quality and compounds based on the number of times it can be reused. Multiple-use assets include technical content for products that share common attributes, and therefore, common content.

From a pure numbers point-of-view, it makes sense to reuse content wherever possible. Content is expensive, and creating unique content can be pricey. ...

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