Before we look at the qualitative aspects of
content, let’s look at the quantitative aspects:
Single-use assets: They’re cheap and disposable. Tissues, toilet paper,
and tongue depressors all fall into that category. Use-once
content like meeting announcements and news releases are
examples of single-use assets.
Multiple-use assets: The value of an asset multiplies
with its quality and compounds based on the number of times
it can be reused. Multiple-use assets include technical content
for products that share common attributes, and therefore,
From a pure numbers point-of-view, it makes sense to reuse content wherever possible. Content is expensive, and creating unique content can be pricey. ...
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