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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Case Study: Management as Content Roadblock

Understanding that content is a moving part within a complex adaptive system is one thing. Understanding the far-reaching effects by decision makers within that system is another. Decisions about content can affect far more than simply content; a single decision can cause a domino effect with serious consequences. The following case study demonstrates how failures in governance can derail a project.

The Organization

The organization is a multinational that develops financial software. This particular branch produces enterprise accounting software. The organization is in a highly competitive industry with relatively few players, and it was losing sales to the competition because the way ...

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