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Content Strategy by Noz Urbina, Rahel Anne Bailie

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The Content Lifecycle

The content lifecycle is the core of a content strategy. From cradle to grave, the journey of content through each stage of the lifecycle determines its capabilities and potential and, ultimately, the success of your strategy.

The Content Lifecycle
Figure 24.1. The Content Lifecycle

The content lifecycle has four quadrants: analysis, collection, management, and publication (including post-publication maintenance) followed by a loop back to analysis for the next cycle. You need to make decisions in each quadrant. Let’s look at the questions that need to be addressed in each quadrant.

Analyze: Examining Business Drivers

Every ...

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