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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Modular Content is More Adaptive

To deliver new experiences for new contexts, users, and devices, your content needs to have the following characteristics:

  • Be structured as discrete modules
  • Have the right level of granularity (size)
  • Have clearly defined structures within each module
  • Be tagged (labelled) to identify the content relationships

Even if you don’t plan to reuse content modules initially, starting with a defined standard for consistent content enables a level of reuse, because standardization is the first step toward enabling adaptive content. Standardization of almost any kind can, in fact, be considered a type of reuse. Even if the content – words, images, video streams – is not reused, the structure, metadata, and ...

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