If you don’t care where you’re going, then any road will take you to a destination.
Our industry has reached a stage where we recognize that we are corporate publishers and that the time has come to adopt a more strategic approach to create, manage, and publish content. It’s not enough to take any old road and hope to get to the destination we want. We have also realized that if we don’t get our content strategy in order, others in the competitive landscape will. As explained in the introduction, this is not a how-to book; it’s for anyone who needs to understand content strategy and talk about it intelligently with staff and other stakeholders.We are well into the ...