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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Skills and Aptitudes for a Content Strategist

For some careers, there is an established path. There are educational programs, professional development paths, professional association training programs, and mentors to guide those wanting to make a career transition. In the world of content strategy, as of yet, there are no college programs, professional certificates, or training courses through professional associations. Given the lack of readily-available information, what does one look for when engaging a content strategist?

A single content strategist likely will not be a master of all the details of every aspect of content strategy. Instead, a content strategist uses core consulting methodology to determine how content should be delivered, ...

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