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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Content in the Context of User Experience

Content strategists are, in effect, designers or architects of content – professionals concerned with content in the broader scope of how it performs to support business goals. The need to integrate content strategy into the user experience process has become pressing, and forward-thinking designers and organizations are beginning to look at ways to incorporate content strategy into the design process.

The term user experience conjures up a vision of interaction designers, information architects, web developers, and graphic designers crafting ways that end-users interact with a website. Until recently, the missing piece was the content. The user experience team looked at placement of content, ...

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